Six Fingers. Strategy and Innovation.

In a world that is becoming increasingly complex and in a time that demands innovation, we help our clients seize the future and take action. We challenge conventional thinking, create perspective, and bring new strategies, scenarios, and innovations to life through products, services, and propositions.

Our team consists of unconventional free thinkers and doers, each with their own expertise. Based in Brainport Eindhoven the Netherlands, we work on a wide range of assignments for clients in the Netherlands and beyond.

In Conversation with Gen Z

Author: Luuk Huismans
Your teenage daughter is sitting at home on the couch, FaceTiming one of her friends. Slang like “GOAT” and “delulu is the solulu” are hitting you over the head. At this moment, you may feel older than you are. You refrain from asking your daughter what all those things mean, as it would be embarrassing and ‘boomer’. We’ve interviewed a group of young Gen Z-ers to ask the questions you don’t get to ask at the dinner table.

Allow us to introduce Gen Z, also known as the “iGeneration,” born between 1997 and 2010. There are currently around three million Gen Z-ers in the Netherlands who are studying or just starting their careers. Here are some characteristics of Generation Z:

🛜 Known as ‘digital natives’ because they grew up with the internet.
🏳️‍🌈 Embraces and is accustomed to more diversity.
🌩️ Known as a melancholic generation, partly due to concerns about climate and a well-informed understanding of mental health issues.
☯️ Grew up in uncertain times and therefore has a greater need for stability, both socially and financially.
✊Represents strong social and political views and considers these views in day-to-day decision-making.

Six Fingers engaged in a conversation with some Gen Z-ers to find out if they identify with the stereotypes and assumptions about their generation.

17 January 2024

The obvious importance of Future Thinking

Autor: Rob Adams
30 years ago, people were taken aback by the idea that in the future, everyone would have a computer network in their homes, and electronic mail communication would become a reality. The concept of media entertainment without leaving your home was considered entirely bizarre. And yet, here we all are, living in that world.

Here are some future questions to ponder: Will Antarctica become the major geopolitical problem due to access to marine food, essential minerals, ores, and energy sources? How will AI alter our work and affect our identities? What will be the impact of VR on sports experiences and concerts, reshaping the role of stadiums and stages?

18 December 2023

In case you travel to the future

Autor: Edwin Schenk
Suppose that, just like in the 1985 movie “Back to the Future”, you were allowed to take a trip to the future as Marty McFly. You would then discover that AI has an IQ of 500! While the average IQ in the Netherlands is now around 100, would you handle Ai and decision making differently now?

Predictions are that artificial intelligence (AI) may reach an IQ of 500 as early as 10 years from now, raising intriguing questions about the choices we make today. The pace of technological advancement is dizzying and it is essential that we start thinking now about its impact on our daily lives, especially in the areas of AI parenting and digital exposure to children.

17 October 2023

In a time of wars

Autor: Rob Adams
In a time of wars, polarization, short-term thinking, profit-seeking, turning a blind eye to scientific evidence and a failure to respond collectively to the destruction of our environment, hope may not be the wisest thing. We see icebergs appear and, like the Titanic, we continue to watch and talk rather than act and change course. And we know how it ended with the Titanic.

Right now, because of all matters that demand attention, there seems to be no time for long-term thinking, if there ever was any. After all, the future has no voice yet, while the here and now are constantly screaming for attention. Thereby, thinking about the future can be postponed by another day each day, for today often demands immediate action and attention.

12 October 2023

Every problem has already been solved

Author: Rob Adams
Every problem has already been solved. The solution in one sector can be of significant value to another sector. Many organizations and governments continuously focus on their own sector.

This way of thinking is traditional benchmarking. However, organizations within the same sector face similar problems and obstacles and think and operate according to the same dominant logic. This is a significant reason why much innovation comes from new entrants in a sector.