Life is one great big bookcase.
In March 2016, Rob’s fourth book was published. Versus is all about innovation and how to make it more concrete. About how to also realize innovation in an organization that is geared to execution. Versus is based on the many discussions Rob has had over the years with both start-ups and multinationals. From the Netherlands to Silicon Valley.
Previous books are No Ego, about unsung heroes who change the world. Ga Vreemd! is about distinguishing yourself through branch-alien innovation and Branchmarking, about creativeness (no longer in print).