Which problems play a role among your customers? And how do you tackle this? That’s a difficult question. But we are keen to help you answer it. We apply the painstorming approach: we assess all pain points among your customers and, together with you, find the answer you need to respond appropriately. And to distinguish yourself from competitors. Innovation begins with the basics, and that’s the customer. We examine the current areas of pain in your market and among your customers. After all, without a clear picture, you’re fighting a losing battle.
And an idea doesn’t just appear from nowhere. It is based on a foundation. It is therefore important to find out the live issues in your market before starting an innovation process. Especially among your customers. Which problems do they experience when using your product? And how do you respond to that? But that’s something you can think about yourself. What we prefer to do is completely immerse ourselves in the environment of your customer. Clearly formulating problems enables us to work toward a solution. Painstorming naturally comes before brainstorming.
Painstorming helps you to clearly identify your customers’ problems and pain. We use the so-called outside-in approach to achieve this.
Dutch Design Week 2018: how politics and citizens unite?
We are now working on our project to allow citizens to vote again.
When to see: 20 to 28 October 2018