Florius (ABN AMRO) is on the mortgage market. That is an industry in which products are connected to many rules and laws. In addition, all players look alike. How can you distinguish yourself as a mortgage provider? How can Florius present itself as a leader when the market offers little space for it? And how can Florius improve its Net Promoter Score (NPS)?
Sharp, authentic and able to get people on board.
It was for us quite a difficult decision to work with a smaller party, as at that time we only worked with major consultancies. But our strong gut feeling won the day. We really like the confrontational approach. We continue to examine things carefully and because we’re out of comfort zone, we are being continually stimulated to work in a different way. And that’s not just extremely useful; it’s a lot of fun too. My typing? Sharp. As hard as nails in a pleasant way. Authentic. Lean and mean. Original. Able to convince people. No stone remains unturned and Six Fingers really knows how to get the most out of it. Six Fingers keeps us sharp and our people get so much energy from the sessions.
These are tricky questions, but of course a great challenge for Six Fingers. That is why we have been working with Florius for six years to investigate the rules and customs in the mortgage market. And to renew, of course. Florius wants to be different than her competitor: she wants to think from the perspective of her customer. We have come up with a solution for this. First we carefully looked at ‘the mortgage’. Actually, that is a strangely designed product. A mortgage will remain the same for years, while a human life is very dynamic. You marry, find a job, maybe change jobs, move … A human life changes continuously. Especially in this century. A fixed mortgage does not really fit in with that. In fact, a mortgage would have to move with you. That is why Florius is introducing a new value on the mortgage market: products that fit the customer’s perspective and his or her future. The mortgage lender successfully changed its image: no more ‘Florius, mortgages and more’, but ‘Florius, mortgages that move along’.
Great. We're curious too, about you and your story. We look forward to meeting you and helping you move forward.
Dutch Design Week 2018: how politics and citizens unite?
We are now working on our project to allow citizens to vote again.
When to see: 20 to 28 October 2018