8 February 2023
What does the world of food look like in 2033?
The importance of food does not need to be explained. It is a necessity and, at the same time, a source of pleasure and social gathering.
After the Second World War, many countries proclaimed, “We will never know hunger again.” Pursuing this idea has led to a one-sided view of food production and extreme efficiency. It was a significant gain back then, but if we don’t change this perspective, it will be a significant loss in the future. With a growing global population, more agricultural land is required, and livestock demands more food and water. However, there is an increasing scarcity of these resources.
How do we change consumer preferences? What new forms of agriculture are conceivable? What will the landscape look like in ten years from now? What role can packaging play in extending product usage? Are new forms of food imaginable?Read more